In the digital age, every business needs to have a website. If you already work with a digital marketing agency, you may have been told that your website needs some work. But you might be wondering whether it’s really worth it to hire someone to handle your web design.
The do-it-yourself option can be attractive to many business owners. However, it’s important to give careful consideration to this DIY decision before deciding to go down this route. Here are just three questions you should ask yourself before building a DIY website for your business.
Do I Have the Knowledge and Time Required to DIY?
DIY is often seen as a way to save both time and money. But if you want to enjoy those savings, you’ll need to possess a certain level of expertise. If you’re a complete web design novice, you’ll have to spend some resources in order to grasp at least some basic concepts. That might require you to invest money, a good amount of time, or even both. As such, this could delay your plans to redesign your website while you learn. And in the meantime, you could be taking resources away from other vital parts of your business.
That said, business owners who have a solid foundation of web design knowledge or who have the desire to improve upon their skills may find the DIY option valuable. If you truly have both the time and the drive, it might be a feasible choice. Just be sure that you understand how long this process can really take before you make a commitment.
Who Will Provide the Content For My Website?
Whether you work with a professional web designer or you opt to DIY, you’ll need to determine the source of your website content. Your site needs unique and valuable content that aligns with your brand and that helps both search engines and customers understand what your products or services can do for them.
While you may be immensely gifted at running your business, you may not be a wordsmith. Poorly written content can be a red flag to many potential customers, so you’ll want to ensure your content is professional, innovative, and informative. What’s more, you’ll need to have an ongoing source of fresh content for your site; it doesn’t start and end with your landing pages.
If you’re more than capable of keeping up with content demands, it might be worth considering DIY. But if you lack the writing skills or you simply have no desire to handle your site’s content, you may want to think about professional alternatives.
Will I Have Access to the Support I Need?
When creating a DIY website, you need to consider the amount of technical support you may or may not have. While there are tons of DIY website builders and templates available, they’re not all created equal. Some have options for customer support, while others will largely leave you on your own. Choose the wrong one and you might have very few options if you make a mistake or you develop web server issues.
Even the best DIY website platforms may be lacking in certain support areas. You probably won’t have a number you can call when you need something changed on a page or you’re concerned about an algorithm update. If you feel comfortable tackling these issues (which will inevitably come up!) yourself, more power to you. But the majority of business owners want to know that they have someone they can count on to make changes, answer their questions, or help them troubleshoot during emergencies. Ultimately, that level of service is usually something you’ll be able to access when you work with a professional web design team — but with DIY, you might be out of luck.
By asking these questions before you embark on a DIY web design adventure, you can assess your comfort level and your own skills. In the end, many business owners find they’d rather speed up the web design process, obtain a beautiful and functional website, and have peace of mind. You’ll get all that and more when you work with professional web designers. Although DIY isn’t always a don’t, it’s often more trouble than it’s worth.